Responsive Display Ads (RDAs) are graphic ads that automatically adjust their size, format, and appearance to fit the given ad space. Display Ads in Google Ads are a great way to drive traffic to your website. Here are some reasons why you should not commit the mistake of avoiding Responsive Display Ads. What Makes […]
For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
If you want to build awareness of your brand or service, perhaps the best way to do so is through Google Ads. Brand awareness can quickly turn to sales, but only if you know what to do. Remarketing is the way to ensure your brand stays in your potential customer’s eyes, which encourages them to […]
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
A/B testing in Google Ads is the best way to evaluate the performance of your ads and make changes to optimize the performance of the ads. With its recent announcement, Google has made known that responsive search ads will be the main text ad format from 1st July, 2022. Given this, it is best to […]
Looking to establish a strong online presence for your business? It’s time you focus on rectifying the flaws in your PPC marketing strategies. SEO paid media, web design and link building are important factors that are interlinked to each other. Each of the factors will work best for your business only when you use it […]
