Smart marketers know that a lower landing page bounce rate could lead to higher customer engagement and thus conversions on your website. What exactly is a bounce rate? It is the percentage of users who land on your webpage and decide to leave without going to a second page. Why Is It Important to Have […]
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Unlocking Success: Key Areas to Explore in Your Ads Account Audit Check Campaign Settings One […]
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management […]
If you’re involved in Google Ads management, you’ve probably come across the new Google Ads user interface. The new UI is sleek and visually striking, for sure. And it offers many great new features that you can overlook if you’ve become used to the old UI. PPC experts have worked with the new UI and […]
In an era of digital marketing, PPC campaign is an essential tool to drive the right traffic towards the business website. Without implementing a few insightful marketing or advertising strategies you can never reach your potential customers and viewers. The purpose of a Google Ads campaign is therefore to bring a new life to your […]
