The Google Speed Update rolled out in July 2018. Speed has always been a factor determining organic search engine rankings and Google Search Ad Quality Score. How will this new update impact your website ranking and Ads account? Here’s what white label PPC experts have to say about it. Important for Mobile Search With the […]
Did you know that, according to some studies, only 2-4% searchers convert during their first site visit? This validates the importance of smart Google Ads remarketing campaigns to bring back bounced traffic. The sad part is many advertisers don’t put enough effort into remarketing campaigns – this leads to wasted ad spend and lost opportunity. […]
Advertising of any product or service is the most important thing a business requires to do in order to let people be aware of the brand and avail them. With the increasing popularity of online marketing, the World Wide Web provides a robust platform for business promotion. Besides getting the links naturally through search engine […]
Wondering what’s a good PPC management strategy for your small or medium business? Ideally, it should look into several aspects including keyword research, target goals, campaign monitoring, split testing campaign measurement, analyzing competition and campaign optimization. Here are some tips that a professional PPC management agency uses to draft ROI driven campaigns. #1 Set Campaign […]
Google provides marketers with two amazing platforms for buying programmatic campaigns, Google Ads and DoubleClick. Both the platforms have effective programmatic capacities for marketers looking to purchase digital advertising. However, they are quite different from each other depending on the available features and capabilities. One of the best PPC management services works on both the […]
Are you losing sleep because your Google Ads remarketing or standard PPC ads aren’t converting? Truth be told, conversion rates average around 4% for typical search campaigns and around 1% for display campaigns. However, there are several things you can do to change that. Here are some quick fixes to implement changes in critical areas […]
