At a top-rated PPC agency, internet marketing professionals consider many metrics in their quest to optimize Google Ads campaigns. One of the most important ad metrics is CTR aka click-through rate. Read on to learn what good CTR looks like, why it’s important and how you can improve it. An Overview of CTR CTR […]
The new Google Ads UI was made available to everyone in October, 2017. It’s 2018 now and Google will be scraping the old Google Ads dashboard navigation for good in the near future. PPC management services providers are already hard at work helping clients transition to the new features. The good news is that the […]
Google Ads campaigns are meant to drive new business to you. However, this is only possible if your campaigns are running like they are meant too. Irrespective of the size of your business, a regular PPC audit is a must to ensure that your Google Ads is always optimized. Do you really need an […]
Curious to know how you should structure your Google Ads search campaigns to maximize the potential of remarketing lists without investing an extensive amount of time or money? This blog is just for you! RLSAs are a great way to target highly relevant and potentially more profitable audience (those who have been exposed to your […]
What’s one of the first things you do upon waking up? Chances are you probably check your mobile phone. What does that have to do with PPC? It’s an indicator of how deep mobile phones have penetrated our lives and how they’re affecting everything around us, including PPC strategies. Only Becoming More Relevant Did you […]
