Wondering what’s a good PPC management strategy for your small or medium business? Ideally, it should look into several aspects including keyword research, target goals, campaign monitoring, split testing campaign measurement, analyzing competition and campaign optimization. Here are some tips that a professional PPC management agency uses to draft ROI driven campaigns. #1 Set Campaign […]
Google provides marketers with two amazing platforms for buying programmatic campaigns, Google Ads and DoubleClick. Both the platforms have effective programmatic capacities for marketers looking to purchase digital advertising. However, they are quite different from each other depending on the available features and capabilities. One of the best PPC management services works on both the […]
Are you losing sleep because your Google Ads remarketing or standard PPC ads aren’t converting? Truth be told, conversion rates average around 4% for typical search campaigns and around 1% for display campaigns. However, there are several things you can do to change that. Here are some quick fixes to implement changes in critical areas […]
The new Google Ads UI was made available to everyone in October, 2017. It’s 2018 now and Google will be scraping the old Google Ads dashboard navigation for good in the near future. PPC management services providers are already hard at work helping clients transition to the new features. The good news is that the […]
What’s one of the first things you do upon waking up? Chances are you probably check your mobile phone. What does that have to do with PPC? It’s an indicator of how deep mobile phones have penetrated our lives and how they’re affecting everything around us, including PPC strategies. Only Becoming More Relevant Did you […]
