Digital marketing mandates knowledge of the latest updates, innovations and trends for success. Being unaware of the latest Google shopping campaign updates can be a very costly mistake. Given below are some of the best marketing updates by Google. 1. The Unit Pricing update Unit price is mandated by specific regulations. This Google smart shopping […]
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Unlocking Success: Key Areas to Explore in Your Ads Account Audit Check Campaign Settings One […]
If you’re involved in Google Ads management, you’ve probably come across the new Google Ads user interface. The new UI is sleek and visually striking, for sure. And it offers many great new features that you can overlook if you’ve become used to the old UI. PPC experts have worked with the new UI and […]
The Google Speed Update rolled out in July 2018. Speed has always been a factor determining organic search engine rankings and Google Search Ad Quality Score. How will this new update impact your website ranking and Ads account? Here’s what white label PPC experts have to say about it. Important for Mobile Search With the […]
At a top-rated PPC agency, internet marketing professionals consider many metrics in their quest to optimize Google Ads campaigns. One of the most important ad metrics is CTR aka click-through rate. Read on to learn what good CTR looks like, why it’s important and how you can improve it. An Overview of CTR CTR […]
