Summary: This article begins with what PPC services are, and then goes on to talk about white label PPC services and how they benefit advertising agencies. PPC or “pay-per-click” is a model of advertising wherein the advertiser has to pay the publisher of the ad every time the advertisement link is clicked on by a […]
For most of us, it can be difficult to come up with compelling ad copy. People spend an average of 3.4 seconds perusing the first five search results, so if you want your pay-per-click ads to convert potential clients, you’ll need to write extremely well. Fortunately, there are a few measures you can do to […]
If you want to build awareness of your brand or service, perhaps the best way to do so is through Google Ads. Brand awareness can quickly turn to sales, but only if you know what to do. Remarketing is the way to ensure your brand stays in your potential customer’s eyes, which encourages them to […]
Less data from PPC campaigns does not always have to mean less action! The biggest digital advertising platforms such as Google, Facebook, Amazon, and Apple are taking huge steps to accommodate the present and upcoming consumer data regulation. As a PPC marketer, you might think that having access to less data might make it harder […]
Looking to establish a strong online presence for your business? It’s time you focus on rectifying the flaws in your PPC marketing strategies. SEO paid media, web design and link building are important factors that are interlinked to each other. Each of the factors will work best for your business only when you use it […]
Ad fraud is an inevitable problem prevailing in the world of digital advertising at an increasing rate. As an advertiser, whether you are spending $100 or $100000 on PPC campaigns, you will end up being on the receiving end of the devastating effects it can have on the market budgets, ROAS and campaign data. Click […]
