Ad extensions are a great way to expand your coverage on the SERP and provide users with additional, relevant info. You can also use several images to support your ads and give them a visually appealing component. Google ads image extensions are usually included within the interface in the same place just like the other […]
Broad match keyword is an advertising technique used by search engines to match advertisements against search terms. As Google defines it, one’s ad will appear in the search result if the query contains words as used in the ads or synonyms of keywords used in ads and other such variations. Google Ads combine broad matching […]
On June 21st ,2021, Google announced the launch of their new ad creation platform called Google-Ads Creative Studio. It’s been marketed as a creative tool that can be utilized by ad and other creative agencies to make and build video, displays and audio ads. Advertisements have evolved to become more interactive than just clicking on […]
Cannibalization is a situation when multiple pages on your webpage are optimized for the same SEO keyword. This results in a situation that prevents both assets or pages from getting significant solo results. It negatively affects your digital marketing campaign. In PPC (paid traffic), for identical keywords, several ad sets will compete for visibility. In […]
One of the worst mistakes that Ads account owners do is leaving an account untouched after setting it up. Performing an Ads audit periodically is necessary to detect weak spots and find new opportunities that can potentially increase revenue. Unlocking Success: Key Areas to Explore in Your Ads Account Audit Check Campaign Settings One […]
Ask any PPC management expert this question and the answer will be an emphatic yes. For purposes of excluding particular search terms that are irrelevant to your customers and creating highly targeted campaigns, negative keywords are a very effective tool that provides a host of other benefits. Why Are Negative Keywords Used? PPC management […]
