A/B testing in Google Ads is the best way to evaluate the performance of your ads and make changes to optimize the performance of the ads. With its recent announcement, Google has made known that responsive search ads will be the main text ad format from 1st July, 2022. Given this, it is best to […]
Getting a sub-par Pay-Per-Click (PPC) agency on-board for Ads services can be an expensive mistake. With a number of paid search agencies swarming the industry, the costly mistake is repeated more than one realizes. Many fail to recognize a qualified PPC company from incompetent ones, until wasted expense mounts on due to poor research, low-quality […]
