Google provides marketers with two amazing platforms for buying programmatic campaigns, Google Ads and DoubleClick. Both the platforms have effective programmatic capacities for marketers looking to purchase digital advertising. However, they are quite different from each other depending on the available features and capabilities. One of the best PPC management services works on both the […]
Google AdWords
Should You Bid on Competitors Brand Keywords in Google Ads?
If you’re using Google Ads for the first time, you may be tempted to bid on competitors’ brand terms and key phrases – that’s a cheeky strategy but a valid one considering PPC marketing is so competitive. If your question is whether you can do so, the answer is yes. But there are a few […]