Let us have a dive deep into the world of Google ads remarketing campaigns. If you are a business owner or a digital marketer looking to get conversions and also boost sales, this blog will be the ultimate guide. This blog will cover everything to be known about it.

What are Google Ads Remarketing Campaigns?

They are a type of pay per click advertising modality that will show ads to the people who have already interacted with the website or app.

Why to use Google Ads Remarketing Campaigns?

Google ads remarketing in several studies have been shown to have a much better chance of converting when compared to regular ad campaigns. By targeting these users, the ad can remind them and this makes them more likely to buy your brand or product and complete the purchase.

Types of Google Ads Remarketing Campaigns

Google Remarketing Campaign: This type of campaign targets users who have visited your website but have not made a purchase. They can be shown tailored ads or discounts that make it easier for them to buy.

Google Dynamic Remarketing: This shows the customers who have previously visited the website, specific products or services that they viewed or added to their cart. Google dynamic remarketing campaigns use personalized product ads to encourage users to return to your website and make a purchase.

Setting up a Google Ads Remarketing Campaign

Create a remarketing tag: This is a small piece of code which allow you to identify a repeat visitor and target them with different ads and discounts.

Set up a remarketing list: A remarketing list is a collection of users who have interacted with your website or app. This list will be the basis of which type of ads are shown.

Create a remarketing campaign: In Google ads, select the option to create a new PPC remarketing campaign and select “Remarketing” as your campaign type. After that get into the specifics by choosing your remarketing list and selecting which ads to show.

Advanced Strategies for Google Ads Remarketing Campaigns

Use audience segmentation: Segment your remarketing lists based on user behavior, such as users who have viewed specific product categories or users who have made a purchase in the past. This will make it easier to separate into bins.

Use custom audiences: Custom audiences allow you to create remarketing lists based on customer provided data, such as email addresses or phone numbers.

Use ad sequencing: Ad sequencing allows you to show users a sequence of ads in a specific order.

A Google remarketing campaign is a powerful tool for increasing conversions and sales. By targeting users who have already shown an interest in your product or service, you can remind them quite effectively about your brand this will ensure them to return to your website and make a purchase. By using these guidelines, you can jump in and try and setup a remarketing campaign that will increase conversions and widen that sales funnel for your brand.