Ad fraud is an inevitable problem prevailing in the world of digital advertising at an increasing rate. As an advertiser, whether you are spending $100 or $100000 on PPC campaigns, you will end up being on the receiving end of the devastating effects it can have on the market budgets, ROAS and campaign data. Click […]
Ad extensions are a great way to expand your coverage on the SERP and provide users with additional, relevant info. You can also use several images to support your ads and give them a visually appealing component. Google ads image extensions are usually included within the interface in the same place just like the other […]
Broad match keyword is an advertising technique used by search engines to match advertisements against search terms. As Google defines it, one’s ad will appear in the search result if the query contains words as used in the ads or synonyms of keywords used in ads and other such variations. Google Ads combine broad matching […]
On June 21st ,2021, Google announced the launch of their new ad creation platform called Google-Ads Creative Studio. It’s been marketed as a creative tool that can be utilized by ad and other creative agencies to make and build video, displays and audio ads. Advertisements have evolved to become more interactive than just clicking on […]
Digital marketing mandates knowledge of the latest updates, innovations and trends for success. Being unaware of the latest Google shopping campaign updates can be a very costly mistake. Given below are some of the best marketing updates by Google. 1. The Unit Pricing update Unit price is mandated by specific regulations. This Google smart shopping […]
Digital marketing is constantly evolving with strategies that best suit the target audience and garner the best results. From paid marketing to chatbots to sentiment or preference analysis, the latest technological advancements are incorporated into digital marketing strategies today. Business owners do not always have the specialized expertise and knowledge to put these digital marketing […]
